15 Luxury Watch Brands That Are Worth the Investment

A luxury watch is more than just a timepiece — it’s a statement of refinement, craftsmanship, and enduring value. Whether you’re drawn to the precision of Swiss engineering, the prestige of a heritage brand or the investment potential of a sought-after model, a well-chosen watch can be a lifetime companion and even a valuable asset.

In this guide, we explore some of the most prestigious luxury watch brands available at W Kodak, each offering a unique blend of artistry, innovation and investment potential. We’ll also touch on key factors to consider when selecting a luxury watch, ensuring you find the perfect timepiece that fits both your style and investment goals.

1. Cartier: A Legacy of Luxury and Innovation

Founded in 1847, Cartier began as a jeweler to royalty before becoming a pioneer in luxury watchmaking. In 1904, the brand revolutionized wristwatches with the Santos, one of the first designed for aviation. The Tank, inspired by World War I military vehicles, followed in 1917, becoming a symbol of understated elegance.

Cartier’s legacy blends heritage with innovation, crafting timepieces that are both prestigious and enduring. With a reputation for timeless design and exceptional craftsmanship, Cartier remains one of the most influential names in horology.

Explore our curated selection of Cartier timepieces.

2. Omega: A Legacy of Precision and Exploration

Founded in 1848, Omega has been at the forefront of horological innovation, earning a reputation for accuracy and durability. The brand became the official timekeeper of the Olympics in 1932 and made history in 1969 when the Speedmaster Moonwatch became the first watch worn on the moon.

Another hallmark collection, the Seamaster, introduced in 1948, gained fame as James Bond’s watch of choice. With groundbreaking technology like the Co-Axial escapement, Omega continues to push the boundaries of precision, making it a leader in both performance and prestige.

Explore our curated selection of Omega timepieces.

3. Rolex: A Legacy of Excellence

Founded in 1905, Rolex revolutionized watchmaking with innovations like the first waterproof watch, the Oyster, in 1926. The Submariner, introduced in 1953, set the standard for dive watches, while the Day-Date, known as the “President's Watch,” became a symbol of status.

Rolex timepieces are renowned for their craftsmanship and enduring value, often appreciating over time. Pre-owned models, especially discontinued or rare editions, offer collectors a chance to own a piece of horological history while making a sound investment.

Explore our curated selection of pre-owned Rolex timepieces.

4. Grand Seiko: The Pinnacle of Japanese Watchmaking

Launched in 1960 by Seiko, Grand Seiko was created to rival the precision of Swiss watches. Known for its Zaratsu polishing, which creates mirror-like surfaces, and its Spring Drive movement, combining quartz accuracy with mechanical beauty, the brand has earned global recognition.

Each Grand Seiko timepiece reflects meticulous craftsmanship, blending tradition with cutting-edge technology. Once a well-kept secret among collectors, it is now a sought-after brand for those who appreciate understated luxury and precision.

Explore our curated selection of Grand Seiko timepieces.

5. Breitling: Aviation-Inspired Precision

Founded in 1884, Breitling built its reputation on precision chronographs, becoming the go-to brand for pilots. The Navitimer, introduced in 1952, revolutionized aviation watches with its slide rule bezel for complex flight calculations.

Known for durability and technical excellence, Breitling timepieces are trusted in extreme conditions, from the skies to deep-sea diving. With Swiss-made automatic movements and bold designs, the brand remains a symbol of adventure and innovation.

Explore our curated selection of Breitling timepieces.

6. IWC Schaffhausen: Swiss Engineering With a Classic Touch

Established in 1868, IWC Schaffhausen merges Swiss craftsmanship with American engineering principles. The brand is best known for its Pilot’s Watches, inspired by early aviation, and the elegant Portugieser, a large-dial classic rooted in marine navigation.

IWC balances technical expertise with timeless design, producing high-precision movements and complications. With a strong heritage and commitment to sustainability, it continues to attract collectors who appreciate both function and sophistication.

Explore our curated selection of IWC Schaffhausen timepieces.

7. TUDOR: A Modern Approach to Timeless Style

Founded in 1926 as Rolex’s sister brand, TUDOR was designed to offer Rolex-quality craftsmanship at a more accessible price. The Black Bay series, inspired by vintage dive watches, has become a modern classic, known for its rugged reliability.

With in-house movements and a growing collector following, TUDOR blends tradition with contemporary innovation. Its reputation for quality and value makes it an appealing choice for those seeking a luxury timepiece with lasting appeal.

Explore our curated selection of TUDOR timepieces.

8. Baume et Mercier: Timeless Elegance and Swiss Tradition

Founded in 1830, Baume et Mercier is one of Switzerland’s oldest watchmakers, known for refined designs and accessible luxury. The Clifton and Classima collections showcase the brand’s dedication to classic aesthetics and precision watchmaking.

With a legacy of craftsmanship and understated sophistication, Baume et Mercier offers timepieces that blend tradition with modern versatility, making them a perfect choice for those seeking everyday elegance.

Explore our curated selection of Baume et Mercier timepieces.

9. Hublot: Bold Innovation and Cutting-Edge Design

Launched in 1980, Hublot disrupted traditional watchmaking with the first watch to feature a gold case and rubber strap. The Big Bang series, introduced in 2005, became an instant icon with its oversized case and fusion of materials like carbon fiber and ceramic.

Known for pushing boundaries in design and technology, Hublot’s avant-garde approach makes it a favorite among collectors looking for bold, statement-making timepieces.

Explore our curated selection of Hublot timepieces.

10. Jaeger-LeCoultre: The Watchmaker’s Watchmaker

Founded in 1833, Jaeger-LeCoultre has produced over 1,200 in-house calibers and supplied movements to top luxury brands. The Reverso, created in 1931 for polo players, remains one of the most iconic rectangular watches in history.

With unparalleled craftsmanship and technical innovation, Jaeger-LeCoultre is revered for its complications and elegant designs, making it a true connoisseur’s choice.

Explore our curated selection of Jaeger-LeCoultre timepieces.

11. Longines: A Heritage of Precision and Performance

Established in 1832, Longines has been a leader in precision timekeeping, serving as the official timekeeper for major sporting events. The Master Collection and HydroConquest highlight its expertise in classic and sports watches.

Blending heritage with innovation, Longines offers sophisticated, high-quality timepieces that remain accessible without compromising on craftsmanship.

Explore our curated selection of Longines timepieces.

12. Michele: Contemporary Luxury With a Feminine Touch

Founded in the 1990s, Michele quickly gained recognition for its elegant and fashion-forward timepieces designed for women. The Deco collection, with its Art Deco-inspired case and customizable straps, is the brand’s signature.

Known for blending luxury with everyday wearability, Michele watches offer Swiss craftsmanship and bold styling, appealing to those who want both glamour and reliability.

Explore our curated selection of Michele timepieces.

13. Movado: Modern Minimalism and Iconic Design

Movado, founded in 1881, is best known for its Museum Watch, featuring a minimalist dial with a single dot at 12 o’clock. This Bauhaus-inspired design has made it a symbol of modern elegance.

With a focus on clean lines and contemporary aesthetics, Movado creates timepieces that balance artistic expression with everyday sophistication.

Explore our curated selection of Movado timepieces.

14. Piaget: Haute Horology Meets High Jewelry

Founded in 1874, Piaget is renowned for both watchmaking and fine jewelry. The brand revolutionized luxury watches with the Altiplano, one of the world’s thinnest mechanical timepieces, and is known for lavish gem-set designs.

Combining Swiss precision with opulent craftsmanship, Piaget watches are a statement of both technical mastery and refined luxury.

Explore our curated selection of Piaget timepieces.

15. Tag Heuer: The Spirit of Motorsport and Innovation

Since 1860, Tag Heuer has been a leader in precision chronographs, with deep ties to motorsports. The Carrera and Monaco collections, famously worn by racing legends, showcase the brand’s dedication to performance and style.

With a heritage of speed, technology, and bold design, Tag Heuer remains a top choice for those who appreciate both sport and sophistication.

Explore our curated selection of Tag Heuer timepieces.

What to Consider When Investing in a Luxury Watch

Whether you’re purchasing for personal enjoyment or long-term value, choosing a timepiece that aligns with both your lifestyle and investment goals is key. When selecting the right watch, consider the following key factors:

• Brand Reputation & Heritage – Established brands like Rolex and Omega have a history of excellence, strong resale value and a loyal collector base.
• Movement Type – Mechanical and automatic movements often hold greater value than quartz due to their intricate craftsmanship and longevity.
• Materials & Craftsmanship – Gold, platinum and titanium offer durability and prestige, while sapphire crystal and ceramic enhance scratch resistance.
• Rarity & Collectibility – Limited editions, discontinued models and sought-after references tend to appreciate over time.
• Resale Value – Some brands and models hold or increase in value better than others. Researching historical pricing trends can help ensure a sound investment.

Find Your Next Luxury Timepiece at W Kodak

At W Kodak, we offer a carefully curated selection of the finest luxury watches, from timeless classics to modern masterpieces. Whether you're looking for an iconic Cartier, a precision-engineered Omega or a pre-owned Rolex with a rich history, our expert team is here to guide you in finding the perfect timepiece.

Discover exclusive collections, expert insights and a seamless shopping experience designed for watch enthusiasts and collectors alike. Explore our collection today and invest in a luxury watch that will stand the test of time.

Frequently Asked Questions

1. What is the best luxury watch brand for investment?

Rolex and Omega are among the top brands with strong resale value, but brands like Grand Seiko are also gaining appreciation in the collector’s market.

2. Can I see the watches you sell online in person?

Absolutely! We welcome you to visit one of our three locations in New Jersey to see and try on our watches in person. Experience the craftsmanship and elegance of our timepieces up close with expert assistance from our team.

3. How do I maintain my luxury watch?

Regular servicing every 3-5 years, proper storage and avoiding extreme conditions help maintain performance and longevity.

4. Are pre-owned luxury watches a good investment?

Yes, pre-owned luxury watches can offer significant value, especially rare or discontinued models that appreciate over time.