The Timeless Legacy of the Cartier Santos Watch

The Birth of an Icon

The Cartier Santos dates back to 1904 when Louis Cartier, the visionary behind the esteemed Maison, designed a watch for his friend, Brazilian aviator Alberto Santos-Dumont. At the time, pocket watches were the standard for timekeeping, but Santos-Dumont found them impractical while piloting his aircraft. He needed a hands-free solution to check the time mid-flight, and Cartier responded by creating one of the first modern wristwatches.
The result was a square-shaped watch with visible screws on the bezel—an aesthetic departure from the round pocket watches of the era. Its practical yet stylish design quickly gained popularity, and in 1911, Cartier made the Santos available to the public, forever changing the landscape of wristwatches.

A Design That Endures
The Cartier Santos set a precedent for watch design. Its bold square case, Roman numerals, and exposed screws became defining features, making it instantly recognizable. Over the decades, the Santos has undergone various updates, incorporating modern materials like stainless steel, gold, and even ADLC-coated cases for added durability and sophistication.
In 1978, Cartier launched the Santos de Cartier collection, introducing the first stainless steel and gold two-tone model, a move that revolutionized luxury watches by making them both elegant and sportier. The collection continued evolving, with improvements in movement technology, bracelet innovation, and overall refinement.

Modern Evolution
Today, the Santos remains a symbol of effortless luxury and adventure. In 2018, Cartier refreshed the collection with the Santos de Cartier models, featuring updated proportions, interchangeable straps, and improved automatic movements. These contemporary touches honor the original’s legacy while meeting the demands of modern watch connoisseurs.
With its rich heritage and timeless appeal, the Cartier Santos continues to be a favorite among collectors, celebrities, and watch enthusiasts. Whether paired with a tailored suit or worn casually, the Santos represents a perfect balance of tradition and modernity.

Discover Cartier Santos at W. Kodak Jewelers
At W. Kodak Jewelers, we celebrate the legacy of Cartier and proudly offer a curated selection of Santos de Cartier timepieces. Visit our store to explore the latest models and experience the elegance and craftsmanship of this legendary watch firsthand.
Explore the Cartier Santos collection today at W. Kodak Jewelers.